The Multiple Listing Service (MLS) is the most powerful tool that you, as a real estate professional, have at your disposal. In addition to other agents and brokers being able to see your listings, MLS listings are seen by potential buyers through various Internet sites. How you use the MLS communicates your professionalism and attracts other brokers, agents, and buyers to your properties.
Course highlights include:
- The purpose and history of development of the MLS system
- An explanation of the impact of the data flowing in and out of the MLS
- Details on writing exceptional listing descriptions
- Tips on remaining in compliance with fair housing, advertising, and antitrust regulations
- A list of various syndication partners that REALTOR.com feeds MLS data